Posts Tagged ‘marketing’

The value of a first experience

A first experience should WOW!

A first experience should WOW you!

In the last few days I had my first experiences with Tiger Airways, a low budget airline operating from Singapore. And the experience was good. The ticket to Singapore was quite cheap, considering that we bought it one day before. The process of buying a ticket was not that excellent, but still OK. Like other cheap airlines they add extra cost for about everything that is optional: for bringing (any) luggage, for choosing a seat in advance and for an option to do online checking later. In the plane all catering is optional and therefore has a price. However, if there is anything annoying about buying cheap tickets, it’s the disappointment at the end of the process when they add the fuel and airport tax » More: The value of a first experience

10 things not to do when dealing with China

The Chinese market is unique

The Chinese market is unique

Hong Kong television station Pearl showed an insightful lecture by a J Walter Thompson consultant about marketing in China. Most important lessons: traditional marketing principles don’t work and don’t listen too much to Chinese experts.

Here’s his list of “10 commandments”, as he called it, which I enriched with some examples:

  1. Don’t take your CEO to dinner in a rich neighborhood of Shanghai » More: 10 things not to do when dealing with China