A few days ago Fast Company published a story about ‘Evernote CEO Phil Libin’s 3 Steps to “Freemium” Success‘, which he achieved with his company and service Evernote. The Freemium business model is based on providing free basic services and earning money from users opting to pay for additional features. The competitive advantage is in price. A free product cannot be beaten (on price) by an even cheaper product. The article presents 3 success factors and from the text a few preconditions can be distilled: » More: How the ‘Freemium’ business model leads to success
- Random quote“For years radios had been operated by means of pressing buttons and turning dials; then as the technology became more sophisticated the controls were made touch-sensitive - you merely had to brush the panels with your fingers; now all you had to do was wave your hand in the general direction of the components and hope. It saved a lot of muscular expenditure of course, but meant that you had to sit infuriatingly still if you wanted to keep listening to the same programme.”
by Douglas Adams, 'The Hitchhiker's Guide to the Galaxy' (1979) - My other online activities
- Categories
- Book review (2)
- Brands (6)
- Corporate culture (7)
- Experience (13)
- Numbers (2)
- Other (4)
- Products (10)
- Psychology (6)
- Technology (2)
- Tools and strategies (11)
- Want to stay informed?