Freakonomics by Steven Levitt and Stephen Dubner shows how statistics can be used to explain a wide range of phenomena or maybe even EVERYTHING that people do in the world. Levitt and Dubner base their analysis of the world on three basic flavors of incentive: Economic, social and moral incentives. A combination of these incentives explains all human behavior, according to the authors. And they use numbers to prove it. Most importantly, they manage to do that in an easy to understand way. This way, they explain for example what schoolteachers and sumo wrestlers have in common, and why drug dealers still live with their moms. » More: Freakonomics
- Random quote“You can't buy attention anymore. Having a huge budget doesn't mean anything in Social Media...The old media paradigm was PAY to PLAY. Now you get back what you authentically put in. You've got to be willing to PLAY to PLAY.”
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