Posts Tagged ‘symptom marketing’

Recipe for flatulence marketing

Get rid of air strategy

Get rid of air strategy as presented in the 'Radar' show (Dutch)

The Dutch consumer interests television show Radar recently presented a very interesting story about symptom marketing. In the Netherlands it is forbidden to advertise subscription medicine. Companies try to circumvent the regulations by not promoting the medicine, but by promoting the symptom it cures. Symptom marketing aims to have people realize they have a symptom, have them think it is a decease that requires treatment and have them go to a doctor to ask for a treatment. The Radar team demonstrated how this works using the symptom of flatulence (the presence of excessive gas in the digestive tract which generally causes farting). » More: Recipe for flatulence marketing