Posts Tagged ‘Apple’

Why Apple is on its way to become the new Palm

The Apple does not fall far from the Palm

They are not that different

I recently read an article, which stated that RIM was becoming the new Palm. That might be a fairly good observation: RIM (the maker of BlackBerry phones) isn’t doing well at all after all. However, there are more and perhaps more likely candidates for this title.

Palm was once a high tech company with revolutionary and business changing products. It’s handheld computers, ‘palmtops’ or ‘personal assistants’ seamlessly (this is an evolving term) integrated with business tools like Outlook for email, tasks and calendar. Palm launched the first successful app shop, where you could buy thousands of apps to extend your Palm’s functionality with both productivity tools and games. Although the Palm platform was strong » More: Why Apple is on its way to become the new Palm

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Evolution of mobile phones: from fridge to cutting board

I bought my first mobile quite late, at the end of the 90’s. It was a Siemens C35. It was quite popular at that time and one of the reasons was that it was small (it was also remarkably easy to use). People that bought their phones just one or two years before were now frowned upon for walking around with a so called ‘fridge‘. That’s what we called the huge phones made just a few years earlier.

In the following years phones continuously became smaller and thinner. There were exceptions » More: Evolution of mobile phones: from fridge to cutting board

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BrandZ: Apple overtakes Google as most valuable brand

In the brand value ranking maintained by BrandZ, Apple has now succeeded Google as the most valuable brand with a value estimated at $153 billion. That’s a 859% increase since 2006, the year before Apple introduced one of it’s biggest hits until now, the Iphone (announced in January 2007). In the BrandZ ranking IBM remains third.

Comparing Apples with ‘peers’

It’s interesting to remark that in another ranking by InterBrand, Apple scored only 17th in last year September’s assessment with a value of only $21.143 billion. That’s almost 8 times less. This should all have to do with the methodology differences in measuring the brand value. » More: BrandZ: Apple overtakes Google as most valuable brand

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